About us

Born in 2022 as a trendy and distinctive clothing brand, Apparel Story by ridhi enterprises aims to define the generation of millennials. Starting from modish designs to oversized cool hoodies, Apparel Story is your next shop.


Our dedicated team works with utmost thoughtfulness on styles and blueprints that are minimalist and represent the millennials of India well. We like to experiment with designs and colors. 


Our marketing strategy operates whole-solely on dealing with the customer without any middlemen. This not only makes our products accessible but affordable too.


With the aim of establishing a cult of minimalist, affordable, and modish fashion, we extend the best-ever shopping experience to anyone and everyone.

 

TEAM 

FOUNDER & CEO

   NIRDESH TANWAR
Nirdesh supervises the ecommerce operations run by  each of the departments. The tasks overseen by him include budgeting, web sales, managing partnerships, generating P&L and to name a few. In addition to that, his role is to carry out some additional core tasks that are involved in the business operations.

 

CO-FOUNDER & HEAD OF DIGITAL OPERATIONS 

 

  DIPANSHU KARDAM 

Dipanshu is entitled to ensure the smooth working of the website. He requires to carry out responsibilities including the monitoring of SKUs, ensuring the product listings, assessing the load speed as well as the verifying discount code. Kardam is required to carry out improvements in the user-experience of the website.

 

MARKETING HEAD

 

DRISHTI KARDAM

She is responsible for improving the shopper’s experience. This job role requires overseeing the website layout as a shopper and improving it. A marketing head is required to work closely with the inventory team to ensure that frontend sales numbers are same as those of the inventory accounting.

 

DIGITAL MARKETING 

KASHISH MAURYA

Kashish is responsible for bringing traffic to the site, meeting ROI goals and strategizing about campaigns. In addition to that, she is tasked with overseeing key marketing functions such as content creation, SEO, SEM, email marketing and other core tasks often performed by other members of the marketing department or third-party agency.

 

LOGISTIC AND INVENTORY HEAD 

 

DINESH SHARMA

Dinesh ensures the safe transportation of bulk orders to umpteen warehourses, clearance of customs for international orders as well as monitoring business’s owned delivery fleet especially the last-mile fulfilment. In addition to that, as a logistic and inventory head, Dinesh maintains a cordial relationship with all the third-party delivery services.



CUSTOMER RELATION HEAD 

 

SHAGUN JAIND 

The customer relation head is entitled to process the returns as well as delicately handle the customer complaints come forth through email and social media. The entire communication involved here isn’t face-to-face but through automated replies in a live chat, by answering phone calls, and with the help of automated chatbots.